Imagine your mascot, three stories tall, floating down State Street while hundreds of thousands of spectators cheer and millions more watch from home! Whether you want to turn your specific character into a giant inflatable icon or choose from our massive fleet of classics like SpongeBob SquarePants or Popeye, we make the magic happen. Don’t just join the parade—be the highlight.

There is a specific kind of magic that only happens when the sound of hoofbeats meets the pavement of State Street. Our equestrian units do more than just march; they bring a breathtaking element of majesty and living history to the parade route. From the polished precision of elite riding clubs to the vibrant colors of cultural groups showcasing centuries-old ceremonial traditions, these teams are the heartbeat of the procession.

Think of a float not just as a vehicle, but as a Broadway stage that comes to the audience! These aren’t just platforms; they are towering, rolling wonderlands that serve as the undisputed showstoppers of the parade. From dazzling animatronics to kaleidoscope colors, floats are the visual heartbeat of the event, turning the street into a mobile theater.

Launching a holiday blockbuster? Dropping a new best-seller? Premiering a TV series that everyone needs to see? There is no better way to amplify your message than by becoming an Honored Guest in the parade. This isn’t just an appearance; it’s a massive, nationwide media opportunity.

Marching bands are the undisputed heartbeat of the parade, providing the pulse that brings the entire city to life. Imagine the sound of your drumline echoing off the skyscrapers and the roar of hundreds of thousands of spectators cheering for your school.

We are calling on the nation’s top high school and college bands to bring the energy! With your powerful sound and precision choreography, you won’t just be walking the route—you’ll be commanding it. This is your chance to turn State Street into your own personal concert hall and keep the excitement at a fever pitch from start to finish!

Specialty Units are the “wild cards” of the parade—the surprises that make spectators point, cheer, and gasp in awe! We are looking for the unique, the high-energy, and the extraordinary to transform the pavement into a stage.

Whether you are balancing on unicycles, tumbling through the air in an acrobatic frenzy, or bringing a high-precision dance troupe, this is your moment to shine. You aren’t just filling space; you are providing the kinetic energy that electrifies the route. If your group has a talent that demands attention, bring it to the street and leave the crowd wondering, “How did they do that?!”

Ready to steal the show? We invite high-caliber performance units to bring the drama, the dazzle, and the theatrical flair that make our parade world-famous. This is the prime opportunity for theater groups and cultural organizations to break the fourth wall and connect with an audience of millions.

Bring us your most elaborate costumes, your most expressive actors, and your most dynamic dancers. We want groups that can project their energy to the very back of the crowd and the millions watching at home. If you have the talent to turn a street into a scene and a moment into a memory, we want you front and center!.