Be a Sponsor
Your company can have access to the following benefits and more!
A sponsorship of the Chicago Thanksgiving Parade provides a quantifiable return on investment for your organization. We offer customized, year-round packages that include television exposure, inclusion in TV promos, out-of-home exposure, brand integration, earned media opportunities and digital media assets.
TV Zone Dasher Wall
Your brand logo, front and center, during the live television broadcast. Branding on the TV Zone Dasher wall is visible for approximately 1 hour and 30 minutes of the 3-hour broadcast. Joyce Julius & Associates evaluated and measured the television exposure value of the brand logo at approximately $300,000.
During the month of November, on State Street from Congress to Randolph, approximately 156 light pole banners will feature your company’s logo in the heart of one of Chicago’s most popular shopping districts.
Parade TV Promo Campaign
Your brand can be included in the TV Promo Campaign valued at $100,000 on WGN 9 Chicago. Over 100 promos can feature audio and visual ID of your brand in the weeks leading up to Thanksgiving.
Sponsors have the opportunity to include a display along the route and have volunteers pass out promotional items down State Street. Items can also be included in 2,500 VIP/Volunteer Gift Bags that will be passed out after the parade.
Live Television Interview
Direct Messaging to over 3 million television viewers through a live interview during the parade. Packages include the above opportunities plus much more. Packages can be customized to align with your fourth quarter marketing strategy and increase your market exposure to key audiences.